Ulladulla, Books and Empty Esky

My connection with the south coast of New South Wales goes way back. The beautiful coast is an area that was featured on the media over Christmas and New Year because of the apocalyptic bushfires. It was peak tourist season which made it both an environmental and economic disaster.

In normal years Easter would have been the perfect tonic for a semblance of financial recovery as families from Sydney and Canberra flock to the area for school holidays – and Ulladulla’s annual Blessing Of The Fleet celebrations. This is a ceremony which started back in the mid 1950’s when Ulladulla, which means “safe harbour”, was the port for the largest fishing fleet on the south coast and run by Italian immigrants who brought the centuries old tradition over from Sicily.

I have many fond memories of the Blessing Of The Fleet festivities including the year my sister and I were forced to get out of our cossies and to frock up in our Sunday best to meet the Special Navy Guest for the occasion, Admiral Crabbe, whom my  ten year old sister greeted with a “Welcome Admiral Crap”.

2020 has been anything but normal. We spent Easter in lockdown.

Back in the 70’s my Dad won enough money on a galloper named Rajah Sahib to buy a block of land on the hill overlooking Ulladulla harbour. In later years he would wait for the trawlers to return and watch the unloading of their catches from the comfort of his lounge room. Both his and my sister’s ashes were scattered in the ocean just outside the harbour and close to a favoured fishing spot.

Ulladulla, approximately 230 kms south of Sydney, is doing it tough just like so many other townships all along the coast.

Empty Esky is an initiative on social media firstly to promote business devastated by the fires and to encourage visits from tourists when allowed. They’ve highlighted breweries, bakeries, gift shops, jewellers and all manner of local produce to a broad audience.

My money is going to small business this year. I‘m a 1000 kilometres from the south coast so am unable to do much, but I can do a bit……….

………. starting with the Harbour Bookshop in Ulladulla, an independent book store on the highway that runs through the middle of town, which has an easy to manoeuvre website and posts all book orders over $60 at no additional cost. 

Thank you to my two Book Fairies for organising some new books for their old Mo and introducing me to this retail outlet on the coast.

Next month I’ll look into a boutique Gin Distillery I’ve discovered on Empty Esky just a little further down the coast.